It's recruiting season again, and as we educators work hard to "sell" our colleges and programs,
Hunter Rawlings, former President of Cornell University, reminds us that you can't buy an education in the same way that you can buy a car. What a student gets out of his or her college experience depends to a very considerable extent on what he or she puts into it. Published in t
he Washington Post, June 9, 2015:
College is not a commodity. Stop treating it like one.
What truly makes an education valuable: the effort the
student puts into it.
Pick up any paper or magazine, and you’re likely to see a
front-page article on college: It costs too much, spawns too much debt, is or
isn’t worth it.
I entered academia 52 years ago as a student of Latin and
Greek expecting to enter a placid sector of American life, and now find my
chosen profession at the center of a media maelstrom. With college replacing
high school as the required ticket for a career, what used to be a quiet corner
is now a favorite target of policymakers and pundits. Unfortunately, most
commentary on the value of college is naive, or worse, misleading.
Here’s what I mean. First, most everyone now evaluates
college in purely economic terms, thus reducing it to a commodity like a car or
a house. How much does the average English major at college X earn 18 months
after graduation? What is the average debt of college Y’s alumni? How much does
it cost to attend college Z, and is it worth it? How much more does the
“average” college grad earn over a lifetime than someone with only a high
school degree? (The current number appears to be about $1 million.) There is now a cottage industry built around
such data.
Even on purely economic grounds, such questions, while not
useless, begin with a false assumption. If we are going to treat college as a
commodity, and an expensive one at that, we should at least grasp the essence
of its economic nature. Unlike a car, college requires the “buyer” to do most
of the work to obtain its value. The value of a degree depends more on the
student’s input than on the college’s curriculum. I know this because I have seen
excellent students get great educations at average colleges, and unmotivated
students get poor educations at excellent colleges. And I have taught classes
which my students made great through their efforts, and classes which my
students made average or worse through their lack of effort. Though I would
like to think I made a real contribution to student learning, my role was not
the sole or even determining factor in the value of those courses to my
students.