Thursday, May 17, 2012

Revenge of the Liberal Arts Major

That's the title of a report on a new survey of the hiring practices of 225 employers.

Referring to "those of us who got some parental grief over our college choice," the author notes that the survey is interesting for "the apparent love being shown for liberal arts majors. Thirty percent of surveyed employers said they were recruiting liberal arts types, second only to the 34 percent who said they were going after engineering and computer information systems majors. Trailing were finance and accounting majors, as only 18 percent of employers said they were recruiting targets.

"The No. 1 skill that employers are looking for are communication skills and liberal arts students who take classes in writing and speaking," said Dan Schawbel, founder of Millennial Branding and an expert on Generation Y. "They need to become good communicators in order to graduate with a liberal arts degree. Companies are looking for soft skills over hard skills now because hard skills can be learned, while soft skills need to be developed."

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